Although it is typically described as interacting with virtual community members, social networking takes on new meaning when it becomes an offline approach.Social marketing is certainly one of the buzzwords of the year. MySpace, Facebook, and a plethora of blog networks and discussion forums all fall under the umbrella of social networking. Although it is [...]

It is the first time that some of the site ‘s secret code has been made public and the lack of users private data security is seriously questioned. Hopefully this incident does not permit hackers to have direct access to private information but it is an open window for identity thieves. Indeed Facebook users, 2 [...]

I’m sure you’ve heard a lot about social networking and wondered whether you should participate. Companies like Facebook, MySpace and YouTube, are talked about in endless marketing articles and hyped by the media. The phenomenon is huge. eMarketer predicts that ad spending on social networks will reach $2 billion by 2010. But, as a small [...]

Several years ago, travel communities were a huge promise. Many websites tried to give travelers what they want – a place to share their experiences, find new travel mates, upload their photos, and a place to ask questions and get information about their planned trips. Examples for travel communities include WAYN, TripUp, TravBuddy and RealTravel. [...]

Sapna Gupta, Founder & Owner of Sapna Jewels has innovated a business model that merges old world craftsmanship with cutting edge networking.‘Sapna Jewels’ is a Mumbai, India based firm that specializes in “made to order” designer diamond jewellery at affordable prices. When Sapna was looking to expand her business she initially thought about using all [...]

We recently discovered that bill collectors are using popular social networking sites like Facebook and Myspace to dig up very personal information on people in debt. Recently a bill collector from a collection agency purportedly discovered new employment information published on a Facebook profile they didn’t originally have.  Soon enough collection calls and threats of [...]

With YouTube being the No 3 traffic site in the world there’s no wonder everybody wants to throw up a video in the hope of pulling some traffic to their website. Get it right and you’ll also be able to upload to MySpace and Facebook, the 5th and 7th ranked sites, and you could be [...]

Social media optimization (SMO) is growing immensely in recent times with companies looking to enhance their presence on the web. New and new methods for SMO are being explored; in fact people are trying to implement both SEO and SMO for increasing visibility over the web space. One thing which I can say with my [...]

According to a recent survey by Econsultancy and bigmouthmedia, 86% of companies report that they will spend more money on social media in 2010 than in previous years. The survey goes on to report clear benefits for the companies surveyed: increased brand awareness (73%), increased customer engagement (71%), better brand reputation (66%) and increased communication [...]

According to a recent survey by Econsultancy and bigmouthmedia, 86% of companies report that they will spend more money on social media in 2010 than in previous years. The survey goes on to report clear benefits for the companies surveyed: increased brand awareness (73%), increased customer engagement (71%), better brand reputation (66%) and increased communication [...]